Αυτή η Boutique-y Whisky Company

That Boutique-y Whisky Company is an independent bottler renowned for its creative approach to whisky selection and presentation. Founded in 2012 as part of Atom Brands (the parent company behind Master of Malt), Boutique-y has built its reputation on releasing small-batch and single cask whiskies from distilleries all over the world, often in unusual styles, intriguing ages, and cask types rarely seen in official bottlings.

What immediately sets Boutique-y apart is its distinctive comic book-style labels, illustrated by artist Emily Chappell. Each label is packed with in-jokes, visual puns, and nods to whisky history, distillery quirks, or industry legends. These playful designs make the bottles instantly recognisable on shelves, but behind the fun exterior lies serious whisky expertise and a focus on quality liquid.

The company sources casks from a wide range of distilleries, both famous names and obscure producers, in Scotland, Ireland, the USA, Japan, and beyond. This global reach allows Boutique-y to offer a diverse selection of styles, from heavily peated Islay malts to elegant Speyside drams, as well as rye, bourbon, grain whisky, and world whiskies from countries such as India, Taiwan, and Sweden.

Each batch is released in limited quantities, sometimes just a few hundred bottles, and often at natural cask strength or with minimal dilution. Many bottlings are non-age statement, allowing the focus to be on flavour rather than age alone, but Boutique-y is also known for releasing whiskies with unusual age statements, such as 3-year-old experimental malts, ultra-aged grains in their 50s, and everything in between.

Part of Boutique-y’s appeal is its willingness to take risks and champion lesser-known distilleries. It has bottled whisky from silent or “lost” distilleries, given a platform to small craft producers, and offered single malts from distilleries that rarely (if ever) release official bottlings. This makes it a treasure trove for collectors seeking something unique.

Flavour-wise, Boutique-y whiskies vary enormously depending on the distillery, cask type, and style, but quality control is rigorous, each release is selected for its character, balance, and distinctiveness. A Speyside bottling might offer honey, orchard fruit, and soft vanilla; a peated Islay batch could deliver bonfire smoke, sea spray, and citrus; while a sherry-aged grain whisky might surprise with toffee, dark fruit, and spice.

The brand also produces themed ranges, such as That Boutique-y Gin Company and That Boutique-y Rum Company, expanding its quirky approach into other spirits categories. Special collaborations with whisky festivals, bars, and even podcasts have further cemented Boutique-y’s reputation as one of the industry’s most inventive and engaging bottlers.

Our That Boutique-y Whisky Company selection includes a rotating range of small-batch single malts, single grains, blends, and world whiskies. Whether you’re hunting for a rare cask from a closed distillery, exploring a new producer, or simply looking for a bottle that’s as fun to display as it is to drink, Boutique-y offers a constantly changing selection of conversation-starting drams, all with serious whisky credentials behind the playful labels.