Επτά ουρές

Seven Tails is a modern brand that takes a bold, unconventional approach to brandy, blending influences from Cognac, Armagnac, and other aged spirits to create a category-defying drink. Founded by London-based spirits entrepreneur Elgin Loane, Seven Tails launched in 2018 with the aim of challenging perceptions of brandy, making it more accessible to a new generation of drinkers while maintaining exceptional quality.

The flagship expression, Seven Tails XO, is not confined to the strict regulations of a single appellation. Instead, it blends spirits sourced from different French regions, primarily Cognac, Armagnac, and French brandies, along with elements influenced by other aged spirits such as whisky and rum. This open-minded blending philosophy allows for a far broader flavour palette than traditional single-origin brandies.

The spirit is crafted from eaux-de-vie aged between 3 and 30 years, with older stocks adding depth and complexity while younger components bring freshness and vibrancy. Maturation takes place in a combination of French oak and port wine casks, the latter lending an additional layer of fruitiness, colour, and richness that has become part of Seven Tails’ signature.

Seven Tails’ name and branding are rooted in storytelling and symbolism. The “seven tails” represent the seven core characteristics the brand aims to embody: depth, complexity, flavour, versatility, creativity, authenticity, and quality. The fox logo reflects cunning and adaptability, qualities mirrored in the spirit’s creative approach to blending.

On the nose, Seven Tails XO offers aromas of toffee, toasted oak, dried fruits, and baking spice, with hints of red berries and dark chocolate from the port cask influence. The palate is rich yet smooth, with notes of fig, raisin, caramel, and roasted nuts, followed by a long, warming finish with touches of vanilla, cocoa, and gentle spice. Its balance of sweetness, oak, and fruity brightness makes it versatile enough for sipping neat, serving over ice, or using in premium cocktails.

One of the brand’s core messages is that Seven Tails is designed to be as comfortable in a cocktail bar as in a connoisseur’s glass cabinet. Its smoothness and layered flavour profile make it an excellent substitute for whisky in an Old Fashioned, or for rum in a twist on the Manhattan. It’s also gaining traction among bartenders as a base for innovative brandy-led cocktails that play with its port-finished richness.

Seven Tails’ success lies in its ability to bridge the gap between tradition and modernity. While it draws from centuries-old brandy-making techniques, it sidesteps the sometimes rigid classifications of Cognac and Armagnac to embrace a more creative, cross-category identity. This freedom allows for a spirit that’s instantly appealing to seasoned drinkers, yet approachable for those discovering aged spirits for the first time.

Our Seven Tails selection focuses on the XO expression that started it all, offering a sophisticated, full-flavoured blend that’s as distinctive in the glass as it is on the shelf. Whether enjoyed neat, with a splash of water, or in a meticulously crafted cocktail, Seven Tails proves that brandy can be as exciting, versatile, and innovative as any other premium spirit category.