Jung & Wulff

Jung & Wulff is a premium rum brand from the Sazerac Company, created to celebrate the global heritage of rum and the cities that helped shape its story. The range is named after the historic New Orleans spirits importers Jung & Wulff, who were instrumental in introducing fine rums to discerning drinkers in the United States during the late 19th and early 20th centuries. By reviving their name, Sazerac pays tribute to a time when rum was a luxury import enjoyed by the elite and connoisseurs alike.

The Jung & Wulff collection is positioned as a luxury sipping rum series, highlighting distinctive styles from iconic rum-producing countries. Each expression is a carefully crafted blend designed to capture the essence of its place of origin, from terroir-driven cane flavours to ageing conditions unique to the region.

Each rum is blended from carefully selected casks, often aged for extended periods in their country of origin before being married and bottled at 43% ABV. This strength offers enough weight and flavour concentration for sipping neat while remaining approachable for those exploring premium rums for the first time.

The maturation process plays a significant role in shaping each rum’s character. Tropical ageing in hot, humid climates accelerates the interaction between spirit and oak, resulting in greater intensity and complexity than would be achieved in cooler conditions. The cask selection includes ex-bourbon barrels and, in some cases, other seasoned oak types that subtly influence the final flavour profile.

Presentation is part of the Jung & Wulff experience. Each bottling comes in an elegant glass decanter-style bottle, housed in a decorative presentation box that features rich illustrations and storytelling elements about the rum’s origin. This makes the range particularly appealing for gifting or as a centrepiece in a spirits collection.

In terms of style, Jung & Wulff rums sit firmly in the sipping category, elegant, layered, and designed to be savoured neat or over a single block of ice. They also work well in elevated rum cocktails such as the Old Fashioned, Rum Manhattan, or Mai Tai, where their complexity can shine.

Our Jung & Wulff selection brings together these country-specific expressions, offering a tour of the rum world through three distinctive flavour profiles. Whether you gravitate toward the smooth sophistication of Trinidad, the rich depth of Guyana, or the balanced vibrancy of Barbados, Jung & Wulff delivers a premium rum experience rooted in history and crafted for the modern palate.