Martini

Martini is one of the most iconic names in Italian vermouth, synonymous with the aperitivo culture and classic cocktails worldwide. Founded in 1863 in Turin, Italy, by Alessandro Martini, Luigi Rossi, and Teofilo Sola, the brand quickly rose to prominence thanks to its distinctive aromatic style and the growing European fascination with aromatised wines in the 19th century. Today, Martini remains a cornerstone of the vermouth category, recognised in bars and homes across the globe.

The original inspiration for Martini vermouth came from the rich botanical traditions of Piedmont, where winemakers had long been infusing wines with local herbs and spices. Luigi Rossi, a master herbalist and liqueur expert, developed the original recipe — a closely guarded secret that remains unchanged to this day. The blend combines fine wines (primarily from Italian Trebbiano and Catarratto grapes) with a precise selection of herbs, roots, flowers, and spices sourced from around the world. While the full list is confidential, key botanicals include wormwood, chamomile, sage, coriander seed, and citrus peels.

Flavour-wise, Martini vermouths are known for their approachability and balance. The Rosso offers a harmonious blend of sweetness, herbal depth, and gentle bitterness. The Bianco is smooth, aromatic, and easy-drinking, while the Extra Dry delivers freshness and a crisp, clean finish.

Martini is integral to cocktail history, from the namesake Martini (which evolved from early gin and vermouth mixes) to the Americano, Spritz, and Negroni. But the brand is equally tied to Italy’s social ritual of the aperitivo, where vermouth is served over ice with soda or tonic as a pre-dinner refresher.

Our Martini Vermouth selection spans the full range, from the versatile Rosso and Bianco to the refined Special Reserve bottlings. Whether you’re crafting timeless cocktails, experimenting with new aperitivo serves, or enjoying it neat, Martini offers over 160 years of expertise in capturing the essence of Italian style and flavour in every glass.